Privacy Statement

Supplementary Privacy Notice for Patients during Covid-19

Click here to see how the Welsh Ambulance Service NHS Trust may use your information to protect you and others during the Covid-19 outbreak. It supplements our main Privacy Notice which is available here.

NHS 111 Wales is committed to protecting the privacy of all individuals using this website.

The following statement discloses the privacy practices for It applies solely to this website.

Information collection and use

By providing us with your details, you are giving your consent that your personal information may be processed for the purposes necessary to conduct and improve our services, and provide you with the appropriate advice. When you voluntarily submit data on this website (this includes submission of feedback forms or questionnaires), the information is recorded to continually evaluate and improve the website.

All requests received via the Online Enquiry Service are treated with the strictest confidence. We do not share web user information with third parties.

User Tracking

We monitor user activity to  develop content provided on the site. Google Analytics (GA) is a free service provided by Google that generates detailed statistics about the visitors to a website.

Information collected includes referring / exit web pages, click patterns, most / least viewed web pages, session duration, number of visitors, browser type, operating system, etc. Information is collected by using cookies. No personal information is collected.

Targeting cookies / pixels / tags -  These cookies and similar technologies record your visit to our website, the pages you have visited, the links you have followed, and capture how visitors move around our website when they are using it. We do not collect personal data through these tracking pixels / tags / cookies. We will use this information to measure the effectiveness of our website and communications.


A cookie is a piece of data stored on the user’s hard drive while they are visiting a particular website. They are used to uniquely identify web browsers, track user trends and store information about user preferences. You can restrict or disable cookies on your browser. Disabling cookies may result in some website features not functioning properly.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ('Google').  Google Analytics uses 'cookies' and JavaScript code to help analyse user activity on websites. Information generated about use of the website (including anonymised IP addresses) will be transmitted to and stored on Google servers in the United States, European Union, and United Kingdom.

Google will use this information to produce user activity reports for this website.  Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. We may also share this anonymous information with third parties. ICrossing Limited and Golley Slater Limited have access to this anonymous information to help improve our service.

You may refuse the use of cookies by selecting the appropriate settings on your browser. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

 Read Google's Full Privacy Policy and Terms of Service for detailed information.

This website has also implemented Google Analytics Demographics and Interest Reporting. This is used to gain an insight into the age, gender and interests of our users to help us make decisions on how to improve the website in the future.

Users can opt out of this reporting by visiting Google Ads Settings. There is also a Google Analytics Opt-out Browser Add-on available to download.

Log files

NHS 111 Wales use records of the pages users have visited on the NHS 111 Wales web site to analyse trends, administer the site and track users’ movements so that we can improve the site. Our records do not contain any personal information about users.


This website contains links to other sites. Please be aware that NHS 111 Wales is not responsible for the privacy practices of other websites. We encourage our users to be aware when they leave our site and to read the privacy statements of other websites

Location Data

We use geolocation to deliver location-specific results for services that are local to you. Geolocation is a technology that uses data acquired from an internet-connected device to identify an individual’s geographical location, both longitudinal and latitudinal. Some of our location-enabled services require your personal information for the feature to work such as postcode. Postcodes can be extracted through geolocation technology by using the longitudinal and latitudinal data. Once you have given permission for us to know location, the website will access your location each time you visit the webpage, unless you change your browser settings. You can withdraw your consent at any time by disabling Location Data in your browser settings. We do not retain the location data.