NFL and Tencent sports jointly launched member services to create a new interactive experience of watching games

On September 7, Beijing time, NFL professional football league (hereinafter referred to as “NFL”) officially announced that it would jointly launch membership services with Tencent sports, the exclusive partner of China’s digital media, to provide customized exclusive privileges and benefits for fans. Members and fans will enjoy a full range of watching and interactive experience including live broadcast, on-demand and short video.

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It is worth mentioning that this is the first time in China to operate all NFL live broadcast in the whole season. In the new season, Tencent sports will not only provide users with weekly free live games, but also bring NFL members and fans of Tencent sports NFL full field Chinese commentary and English original sound live broadcast and game review. At the same time, members of the fans also have an extra exclusive right to see the red zone live, NFL draft, NFL tough guy training camp and football life. In addition, a comprehensive and complete on-demand system and game review analysis will meet the personalized and professional needs of members.

Starting from September, Tencent will provide users with more vivid and three-dimensional immersive service through its Tencent sports, Tencent News, Tencent video, daily express and other PC and mobile terminals, as well as social platforms and digital media such as QQ, wechat, micro video, and so on, focusing on NFL full season live broadcast, on-demand broadcast, information, short video, fan community, derivative surroundings, and other rich interactive forms, Tencent will provide users with more vivid and three-dimensional immersion service Business.

Since the strategic cooperation between NFL and Tencent was announced in 2017, the data performance of NFL in China jerseys has improved significantly. During the regular season of the 2019-20 season, NFL’s overall ratings on digital media platforms increased by 56%. NFL Related videos received more than 700 million views, with an average of nearly 32 million videos per week. A series of data changes indicate that NFL is developing rapidly in China, and the popularity of cheap jerseys is soaring.

“NFL’s fan base in China is growing stronger and more enthusiastic,” said Yang Ruiqi, NFL’s general manager in China. They hope to see more personalized NFL content, while Tencent sports NFL member products will provide full range of live broadcast, competition highlights, red zone live, highlights, bilingual, HD free broadband, online Jerseys sales and other comprehensive services to meet the needs of fans.

“We believe that the joint launch of member services by NFL and Tencent sports can inject new vitality into the development of NFL in China,” said Zhao Guochen, general manager of Tencent sports operation. “We will continue to take advantage of Tencent sports’ platform ecological capacity and Internet technology advantages to serve all football fans and share the passion and charm of football.