FIFA will attend unthinkable International Forum

On October 20, Mr. Xu Haoyu, President of Effie in Greater China and senior vice president of global Effie, and his party entered NFL (Major League of American professional football), and Mr. Richard young, general manager of NFL in China, and his team gave a warm reception.

During the first meeting, the two sides exchanged gifts. On behalf of NFL, Mr. Yang Ruiqi presented the Jersey and football to Mr. Xu Haoyu. At the same time, Mr. Xu Haoyu presented the forum speaker certificate to Mr. Yang Ruiqi on behalf of Effie in Greater China.

Yang Ruiqi presents the Jersey to Xu Haoyu

Richard Young presents football to Xu Haoyu

NFL is the largest professional football league in the world. It is composed of 32 teams from different regions and cities in the United States, and now ranks first among the four major professional sports leagues in North America. football is very popular overseas, and the annual Super Bowl attracts the attention of sports fans all over the world.

In recent years, NFL has also appeared in China’s sports market. It is understood that since the establishment of its China office in 2007, NFL, with its rich overseas marketing experience, has been constantly deepening the domestic market to promote football to Chinese sports fans. According to some data, in 2014, there were only 400 players from 8 teams in the domestic organized amateur adult equipment League, which has increased to more than 4000 players from more than 80 teams by 2019. Nowadays, football has become one of the fastest growing sports in China.

During the meeting, Mr. Xu Haoyu made a detailed introduction on the development process and strategic layout of the Effie award. He pointed out that “in 2020, Effie in Greater China will settle in the domestic market and continue to upgrade and renew its brand. Through continuous reform and innovation, we are committed to building a diversified and international dialogue platform for the marketing field. At this year’s “unthinkable” Effie International Forum, many top enterprises and high-quality brands at home and abroad will participate in the forum to exchange and share practical experience with each other. Effie will continue to strengthen the bridge attribute of domestic and foreign marketing market, and provide more possibilities for brand cooperation. ”

“NFL has made a lot of attempts in brand marketing since it entered China jerseys for more than 10 years,” Mr. Yang said. The establishment of deep cooperation with Tencent, Microsoft and Nike has provided favorable conditions for opening up the Chinese market. New media communication has also brought great help to the promotion of NFL. At present, we have a considerable fan base in China. I believe that in the future, driven by technology and big data, football will be loved by more Chinese fans

In this regard, Mr. Xu Haoyu said that he expected Mr. Yang Ruiqi to share the practical experience and insights of NFL in the Chinese market on the stage of 2020 “unthinkable” Effie International Forum, so as to provide reference and reference for the globalization of Chinese sports jerseys brands and speed up the pace of Chinese brands going global.