The NFL London Bowl jersey has a long way to go to steadily enhance the global influence of the event

The annual NFL London tournament is scheduled to arrive. The competition of the current bear and bear team to challenge the Raiders did not take place in the vegetable field in the bay area. Instead, it moved to London on the other side. As a product of the internationalization strategy of NFL, there is no doubt that the London Championship has made some progress in its organization and expansion. But what the NFL league leaders may want to see is not just the spectators of the audience, but what they want is the all-round success of the overseas development strategy. In other words, they want to make money.

This season, NFL will host four games in London. Two of them will be held at Wembley Stadium, and two others will be held at the home of the new Premier League team. And in order to meet the NFL standards, Spurs even built the new stadium as a football and rugby dual-purpose, it is painstaking. In addition to the four London Games, NFL will have another international tournament.

Although the British organizers hope to create a long-term competition culture so that the NFL game can settle in London more steadily, so that the event can become a foothold for all European fans concerned about the NFL game. This makes the NFL league, which is aiming to hit $16 billion in revenue this season, have to worry.

Maybe someone will wonder if the London tournament doesn’t make money.

“The NFL doesn’t make money by attendance, either in the NFL or in the Premier League.” Sports economist, Marc Sen, said. “If you only count on ticket revenue, you can hardly make any major breakthroughs.

NFL officials declined to comment on whether the London tournament was profitable, but coalition officials pointed out that some indicators indicated that the popularity of the sport in Britain was on the rise; according to league statistics, Sky Sports’ratings for live broadcasts of the London tournament had doubled in the past decade! The good news for the league is that their agreement with Sky Sports to broadcast the London tournament will expire at the end of the season.

According to official research data, Britain has more than 15 million NFL fans jerseys cheap, of which 4 million are loyal to the sport. However, in recent years, although NFL’s ticket revenue at Wembley Stadium has often exceeded $30 million, the financial situation of the event remains unclear.

In recent years, other sports leagues in the United States have been seeking to expand their international influence in order to create new revenue. For example, NBA jerseys, they hold Chinese and African tour every year; for example, MLB, they will play some games in Japan, which is very influential in baseball. Matheson said that although the local response to these games is good, but the real disadvantage of NFL compared with these sports events is that their players are not international enough.

The NBA and MLB each have dozens of excellent players from outside the United States, one can count out a basket; while the NFL has not yet produced a large number of excellent players from foreign countries. “There are a large number of NBA star players from all over the world, which makes the global audience more interested in watching this event.” Matheson said, “in the case, you can pay close attention to it. However, there are not so many foreign star players in the NFL.

In a 2017 interview with NFL, a former international sporting director, he said that the long-term goal of NFL is to hold 8 games a year in London, which is equivalent to the number of matches that a team plays at home. However, it seems that the NFL competition really wants to achieve globalization, I am afraid there is still a long way to go.